Airbnb //
Airbnb Open - The Festival of Hosting

> The Airbnb Open Ambition: To create an annual festival of travel and hospitality that becomes admired as one of the must-attend cultural events of our time.

> Led overall programming for an event that saw 20,000 hosts, guests and Airbnb employees from 102 countries take over Downtown Los Angeles to connect and learn from 50+ thought leaders and talent, 60+ host influencers, and each other in 5 historic theaters, 20 venuesand lots. There were keynotes, workshops, meetups, experiences, award shows, 1on1s, markets, community dinners, and more... and then on the last day we switched up the entire footprint, held an awards show and invited the community for a music festival that headlined with Maroon 5 with a special appearance from Lady Gaga but also had magic shows, performance art, a pre-screening of La La Land, Break dancers, hula hoopers and more - oh my! *takes breathe*

> Oh, and we also won the industry award for best experiential activation of the year.