Ford //
Capital Markets Day 

> The Challenge: In the midst of a pandemic that shut down vehicle production, followed by headlines of chip shortages, all coming on the heels of high CEO turn-over and plummeting stock prices, Ford needed a big win with investors.

> We broadcasted a 90 minute virtual presentation to the financial world that was programmed to "show, not tell", and prove that a New Ford was here. Ford's first Capital Markets Day in over 6 years resulted in a same day 8.5% stock price jump and over $5 billion addition to Ford's market cap in just 1.5 days.

> Watch the full presentation here.