Ford //
Detroit: Comeback City
> Opportunity // To reinforce its commitment to the city of Detroit, Ford began investing time and resources to the city's transformation into a global hub for the future of mobility - beginning with the Michigan Central Station - an icon of the city's former prosperity.> We brought together employees, visionaries, civic leaders, media and the community to Corktown to hear the company announce its plan to restore the long-abandoned Michigan Central Station and welcome the community into its doors for the first time in decades with a Creating Tomorrow Together Open House.
> The Open House event was emblematic of Ford’s doubling down on Midwest manufacturing and commitment to developing a best-in-class tech campus in Corktown. The event itself brought over 24K+ guests from across the greater Michigan area, landed on the front page of the New York Times and broadcasted to 1MM+ viewers for Detroit: Comeback City premiere (a Ford-commissioned documentary on HISTORY)
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