Moët & Chandon //
La Mini Fete Moët

> Opportunity // Moët & Chandon were looking to create a on-premise program for their new Moët mini bottle that would get millennials excited in key markets.

> By leaning into the trend of high/low or big/mini pairings, my team and I tapped into the idea that big indulgences can be most enjoyed in mini-packages and created a campaign around a mini-carnival that showcased these big approachable instant gratifications. From bringing surprise and delight moments across the city in a Mini Cooper, custom ring tosses made up of champagne bottles for big prizes, to custom gold tattoo stations, attendees had mini moments that spread joy throughout the day and night.