MM x Doodles // Doodles Essence - A MetaMask Card Experience  

// The Opportunity: MetaMask Card makes spending crypto simple: connect your wallet, swipe your card, and pay anywhere Mastercard is accepted. But showing is better than telling. So we launched MetaMask Card Experiences—a series of exclusive, unforgettable activations in partnership with top brands across Web3.

> For Doodles, we activated an entirely new sense of their universe: smell. Set on the French Riviera, Doodles Essence invited 30 top KOLs to answer one playful question:What does the Doodleverse smell like?

At a rooftop in Cannes, guests were split into teams and given iconic scent briefs:

• Rainbow Puke – electric and bold
• Warm Toast – nostalgic and cozy
• Mello – calm, cool sidekick energy

Each received €100 EURe, airdropped into their MetaMask wallet, then headed to Grasse—the perfume capital of the world. At the historic Galimard perfumery, they entered the Doodles Scent Lab, blending rare botanicals and wild notes into signature scents with help from master perfumers.

The day ended with a “sniff-off” judged by Galimard’s Head Nose and the Doodles team. Winners earned memecoin airdrops, more EURe, and bragging rights.

But the real win? The experience sparked a wave of organic, user-generated content. No paid promos. No forced virality. Just stories, reels, and BTS buzz that spread across crypto Twitter and creator circles—making Doodles Essence one of the most talked-about activations of the week.

This wasn’t just a MetaMask Card moment.It was a cultural crossover.A proof that crypto spend can be emotional, expressive—and even aromatic.The Doodleverse, like MetaMask, doesn’t just live online.It shows up IRL.