Ford //
Rouge 100 // Centennial Celebration

> Opportunity // To celebrate the momentous occasion of the 100th anniversary of The Rouge Factory, Ford wanted to spotlight the people and the plant’s impact on the nation through innovation, manufacturing and progress while rallying the employees on their vision for the future.

> We developed a multi-week drumbeat of content and stories that crescendoed at a media forum / employee rallying event which brought out all of the iconic vehicles to come off the factory’s production line over the century. After dusk, to recognize the employees who make it all happen, day in and day out, we produced a 100-drone show that lit up the night sky and celebrated the Rouge's past, present and future.