MetaMask Spotlight // ETHDenver, ETHCC Brussels, Permissionless

> The Opportunity // We developed an event series focused on regular educational and networking opportunities that highlight priority MetaMask product campaigns and messages, while showcasing key projects to inspire our community.

> By establishing a series of anticipated events leading up to a major tentpole moment, we created a robust feedback loop that engaged the community. This involvement allowed community members to be identifyed at our events, then become key opinion leaders on stage, contributing to the programming of subsequent events. As a result, we fostered a product-driven series that was both created for the community and powered by the community.