USA Networks   //
Mr Robot @ SXSW  

> Opportunity // In preparation for Mr. Robot's second season, USA wanted to rise from the clutter of brands and activation at SXSW.

> We wanted to transport fans of the show from Austin to Coney Island by replicating Mr. Robot's F-Society HQ - including a massive 100-ft ferris wheel, boardwalk arcade and hacker den.

>The eye-catching space was used for fan appreciation and press events with special appearances by the show’s stars and creator, Christian Slater, Rami Malek and Sam Esmail.